Business + Leisure Travel and MICE 2023 was off on September 29th in New Delhi with a keynote lecture from Evgeny Kozlov, Chairman of the Moscow City Tourism Committee. The Chairman discussed the potential for MICE and business tourism in Moscow, as well as the growing number of Indian businesses who choose Moscow as their preferred destination for business events, in his speech.
The Moscow City Tourism Committee indicated that Indian businesses are increasingly interested in Russia and its capital, as the MICE tourist flow from India has grown to become one of the most numerous groups among all international business tourists outside the CIS nations over the previous two years.
According to Evgeny Kozlov, the number of business travelers is likely to increase in the next years. The introduction of an electronic visa program was one of the elements that contributed to the increase in interest from Indian businessmen. From August 1, 2023, it will be simpler for Indian residents to plan a trip to Moscow; they may just apply for an electronic visa. An e-visa has a validity duration of 60 days from the date of issuance. In Russia, you can stay with it for 16 days. A traditional visa has various advantages over an e-visa.
It is not necessary to visit consulates or embassies to obtain it, and the only documents required are a digital photo of your face and a scan of the page containing your passport data.
“The number of visitors coming from India increased by 12 to 15 percent yearly before the pandemic. All the circumstances have now been put in place for us to start the rehabilitation process. In Moscow, there are hundreds of international conferences, forums, exhibitions, and congresses organized each year. About 3.5 million individuals visited the capital for business over the past year, with a sizable percentage coming from India, he said.
Evgeny Kozlov noted that Indian businessmen could benefit from attending these events to broaden their network and look into prospective business prospects because Moscow is a rising center for international business events.
The Moscow MICE Ambassadors program, which also made its debut during the exhibition, aims to market Moscow as a top choice for business tourism, and Indian businesses who have successfully completed the program can be an invaluable asset when planning conferences and events in Moscow.
For business travelers, Moscow also provides a variety of top-notch amenities and services, such as hotels, conference centers, transportation, and sightseeing. Additionally, he said that the dynamic nightlife and rich cultural legacy of Moscow might provide Indian businessmen with memorable experiences that would benefit their entire stay.
Evgeny Kozlov concluded by expressing his hope for the development of MICE and business travel in Moscow. As a result, Moscow will play host to the largest MICE Congress in Russia in October 2023. There are people from 14 nations taking part, including Indians. Businesses in the travel and tourist sector will be able to display their goods and services on the event’s platform.
The executive arm of the Moscow City Government, the Moscow City Tourism Committee, is in charge of managing tourism in the city. The Committee is in charge of legislative initiatives, activities related to congress and exhibitions, as well as projects involving events and images.
Mostourism continually researches worldwide trends, provides Russian and foreign visitors with what they want, and also unearths fresh potential for the city in terms of engaging and rewarding leisure activities. Mostourism serves as the brand manager for an alluring tourism image for Moscow.