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Ansoff Matrix: The Right Way you can Expand your Business

The Ansoff Matrix also described as the Product/Market Expansion Lattice, is a tool that firms use to assess and plan their expansion strategy. The...

Marketing Mix 101: 7Ps of marketing

Marketing is a constantly dynamic field. As such, organizations might fall well behind the competition if they remain stagnant for too long. The fundamental...

What are the various types of Marketing?

Marketing refers to all those promotional activities which influence buying decisions of the consumers. In other words, it is carried out by a company...

What is Outbound Marketing? How it Works?

Outbound marketing is any type of marketing in which a corporation initiates contact with its target audience and potential customers. Examples are TV ads,...

What is Inbound Marketing? What Strategies should you Follow?

Inbound marketing is the process of assisting potential customers in finding your organization. This typically occurs before the customer is ready to make a...

Influencer Marketing: 8 Strategies to Expand Your Reach

Influencer marketing is increasingly a common type of online marketing. For a time now, it's been a buzzword, and it's constantly discussed in the...

Apps for creating engaging content on Instagram

If you currently use Instagram for business, you are surely aware of the numerous advantages of using this social media site as a marketing...

Want More Instagram Followers Then Try Out These Tips

YES! YOU HEARD IT ABSOLUTELY RIGHT. THE TIPS WILL HELP YOU ON HOW TO INCREASE INSTAGRAM FOLLOWERS… Instagram is one of the most popular social...

Do brands rule our lives?

The company uses various marketing strategies to influence people to make purchases. In some cases, brands do rule our lives. It depends on the...

Social Dynamics and communication skills

Social dynamics is a process that inspires people to bring innovative ideas. To the people who want to influence change and want to get...

Social Media Marketing: 6 Key Benefits For Online Businesses

This era has seen online businesses flourishing better than ever and the Internet has broken many barriers making global reach easier. The businesses that...