From the ages of Mahabharata and even before, the concept of a dice game has existed. It has been passed on to generations after generations in a much-evolved form. The modern-day dice game is a lot different from the traditional ‘Chausar.’ It indeed doesn’t involve putting your wife at stake and losing her to your opponent the next moment. Nor does it involve a bloody battle. The modern-day game of Ludo is all about endless fun.
Ludo King became very popular during the lockdown. Still, it doesn’t mean that people weren’t addicted to the game before the pandemic hit the world. From office breaks to metro journeys and from evening snacks to sleepless nights, Ludo King has been a constant entertainment source and one of the most joyful reasons behind procrastination.
The best thing about Ludo King is that you can play it with your friends while sitting in any corner of the world. Thanks to its online connectivity that allows you to play with strangers as well as your friends.
It is a free-to-play mobile game application that has been developed by Indian Studio Gametion Technologies Pvt Ltd. The firm is owned by Vikash Jaiswal.
Ludo King was first released on February 20, 2016, on the Apple app store. However, now it is available on Android, iOS, Kindle, Windows Phone, and Microsoft Windows. It has been ranked no. 1 on the app store of Google as well as apple. Ludo King is also the first Indian game to have over 500 million downloads. The popular game is available in 30 countries in 14 different languages.
The dice and board game has been derived from Pachisi or Chausar. Ludo King has four modes in total: The first one is where you play against the computer, the next is a local mode, the third one is where you can invite your friends to play with you online, and the final one is where you play online with stranger players.
Most of the users of the game application are from the 18-35 age group. However, those above 35 also form a significant user base of the app.
While the game is an evolved version of chausar, the game makers launched a 6 player online multiplayer mode and Quick mode. There were some complaints about the game’s speed as well, and that’s why the makers released a faster version of the game named Rush Ludo. Among the most important updates of the game was the Voice Chat feature and the feature to send E-greetings. These features were introduced in August 2020.
The game has achieved many remarkable milestones since its launch. Ludo King was noted as one of the top 5 fair apps on Google Play India, in lieu of the Facebook Cambridge Analytica Data Scandal.
More than 6 million users use the application to play Ludo King daily. Users spend about 45 minutes on average playing the game.
Ludo King and Lockdown
With movie theatres closed, sports events canceled, and restrictions on going outside, we were left with minimal entertainment means. Online games were one of our most favorite alternatives as means of entertainment.
During the Covid lockdown, Ludo King saw an increase of 30% to 50% in its audience base. It was among the top 5 downloaded apps in India between March 25 and April 10, 2020. The app was downloaded by over 9.5 million users during this period.
The game saw a 100% increase in gaming activities during the lockdown. From common people to celebrities, the addiction to the game is real. The popularity of the game skyrocketed in 2020. It even beat PUBG in terms of downloads as it saw over 48.3 million downloads between April and June 2020.
Every individual has some Ludo King stories to tell. Do you have any?
